Our Story
Inspired by the Beach, Perfected by Experience
Choice
The Inspiration Behind Straw Hats
Growing up by the coast of Ningbo, I, Tony (Youzuhan), found a deep connection with the sea and nature. Inspired by the tradition of handwoven straw hats in my hometown, I saw them not just as practical items but as expressions of elegance and personal style. This passion laid the foundation for my journey into the world of straw hat design.


Entry
Stepping Into the Market
After university, I began working at the Yiwu International Trade Market, where I encountered the fierce competition of mass-produced hats. Determined to stand out, I focused on blending fashion and function, creating beach hats that embodied both comfort and coastal charm.
Recognition
Winning Hearts with Unique Designs
Our hats began to capture attention at global trade shows like MAGIC in Las Vegas and the Canton Fair. Customers were drawn to our stylish designs, and initial orders quickly turned into lasting relationships. The market’s warm reception confirmed the potential of our unique approach.


Expansion
Innovating to Meet Customer Need
As customers began to trust our work, many expressed interest in purchasing more than just straw hats. In response, we expanded our product line to include items like bucket hats, beach bags, and apparel. We embraced innovation, continuously developing new designs to meet diverse needs and stay ahead of trends. This dedication to product development strengthened our partnerships, as clients increasingly relied on us for creative and reliable solutions.
Present
A One-Stop Business Solution
After years of growth and continuous refinement, we have become a leading one-stop supplier of beach essentials. With three spacious showrooms, we offer integrated services from design to production and delivery, ensuring a seamless experience for our clients. Our mission is to empower small businesses by providing tailored solutions and flexible order options, helping them thrive and succeed in their markets.

join the success
A Journey of Growth, Ready to Serve You
Over the past ten years, we’ve made our share of mistakes, but each one has been a step toward mastery. Today, we confidently say that we can meet 90% of your needs with solutions built on experience and continuous improvement.